Now on its 25th year, the Asian Television Awards (ATA) will celebrate from Jan. 15 to 21 its silver milestone with an awards festival in Phnom Penh, Cambodia.

It’s the first time the awards will be hosted in the country. The venue will be announced at a later date.

Considered as Asia Pacific’s most celebrated gathering of TV industry professionals, the awards have recognized hundreds of actors, directors, producers, hosts and presenters, alongside Asian programs and TV networks since its founding in 1996.

The festival will kick-off with the Technical and Programming Categories (35 awards) on Day 1, appreciating talents behind the scenes and program categories covering news, documentaries, sports, general entertainment, animation and kids content.

Day 2, the main event, will award Entertainment and Performance contributions (16 awards). It will be televised live to 500 million homes across a network of regional broadcasters along with the airing of the public concert on Day 3. The shows will be produced in partnership with Bayon TV.

The awards receives numerous entries from more than 100 broadcasters across India, China, Mongolia, Sri Lanka, Hong Kong, Taiwan, Australia, New Zealand, Cambodia, Vietnam, Thailand, Malaysia, Philippines, Indonesia, Singapore, Korea, Japan and Kazakhstan.

Originally published on Manila Bulletin.

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