KROMA Entertainment is set to roll out a vast array of captivating content across its distinct brands, reflecting its innovative commitment to blending traditional and digital (“TraDigital”) entertainment. This announcement follows an impressive first year where Kroma has made significant strides both locally and globally.
Despite being a relative newcomer in the entertainment scene, Kroma has quickly positioned itself as a game-changer. Its unique focus on “tradigital” entertainment has led to the creation of highly-anticipated projects that resonate with a diverse audience. These projects have not only engaged local viewers but also earned international recognition, solidifying Kroma’s status as a rising powerhouse in the global entertainment industry.
Anima, Roma’s brand that pioneers in crafting compelling narratives, is set to release a series of riveting new movies and series. The lineup includes heartwarming film “Love on a Budget” starring Charlie Dizon and Carlo Aquino, enchanting coming-of-age series “Marahuyo Project” and modern love story “Reset U/I” starring Enchong Dee and Alexa Ilacad.
Cinemalaya audiences are in for a treat with touching narratives such as “When This Is All Over” and “Rookie.” Coming soon are the endearing “Happy Crush,” the hilarious “I am Big Bird,” thrilling series “How to Cheat Death” and the unscripted “Direk to the Top.”
Anima Pods introduces fresh voices in their latest offerings. Together with NYMA, two new podcasts will soon launch: “Anyare Saeyo” with actress and K-content queen Kristel Fulgar and her best friend Moy, and “Home Buddies, the Podcast” with Home Buddies founder Mayora Frances Cabatuando. Anima pods will also proudly host groundbreaking initiative “Hear For It,” the first-ever Podcast Festival in the Philippines this September 2023
Kroma PubCo is set to launch new video IPs that explore interests of the youth audiences.
Wonder, the style and culture platform that just celebrated its 5th year, promises a fresh perspective on dating and relationships, while FreebieMNL offers an intriguing glimpse into the glamorous lives of your favorite celebrities. Also, keep an eye out for Sneak Peek from Complex Philippines.
Kroma PubCo also launched Co:Lab, a creative agency and community aggregator that takes brands’ stories and explores innovative ways to tell them using the lens of media specialists and communication solutions by digital publishing experts. Co:Lab offers content strategy and management, photography services, and community management, among others.
NYMA (Now You Must Aspire), KROMA’s talent management agency, is thrilled to introduce its newest talent, TikTok star Abi Marquez, whose viral cooking videos on social media are redefining food content creation in the country.
Lastly, watch and win platform, PIE, celebrates its first year with an exciting new season and new shows such as Ogie Diaz’s Kung “Saka-Sakali,” Charlie Dizon’s “Mga Kuwento ng Dilim,” Angeline Quintos’ “TCO: Kakatacute,” and Melai Cantiveros’ “Ur Da Boss.” PIE is also set to celebrate its grand “PIEniversary” with exciting events and more ways for Ka-Tropies to win prizes with the “Pindot PIEnalo” program.
As Kroma continues to push the boundaries of entertainment, it sets a precedent for the future of creative networks. The seamless integration of traditional and digital mediums heralds a new era where Filipino creativity is championed through storytelling and creating experiences on diverse platforms for various audiences. This forward-thinking approach allows Kroma to anticipate, adapt and respond to changing trends, ensuring that it remains at the cutting edge of entertainment.
Kroma stands ready to lead the charge in this new landscape of creative networks and entertainment. With its finger on the pulse of both traditional and digital trends, it is not just keeping pace with the evolution of entertainment — it’s driving it.
Originally published on Malaya Business Insight.